Woodlark Hotel is a historic boutique hotel in downtown Portland, Oregon.

For Woodlark Hotel, a historic boutique property in downtown Portland, I developed and designed a comprehensive brand book that unified its identity across all facets, including the hotel, restaurant, and bar. The project encompassed everything from brand positioning and mission to cornerstones, taglines, and tone of voice, ensuring each entity felt distinct yet cohesive under one umbrella. The result is a visually appealing and strategically sound brand book that captures Woodlark’s blend of heritage and modern sophistication, delivering an immersive and memorable guest experience.