Solé Shades is a designer and supplier of custom window coverings and globally sourced textiles, distinguished by its made-to-order approach.

In June 2023, I worked alongside brand consultant Sam Moore and art director & designer Rosee Qualls to craft new messaging for Solé Shades in Orange County. This included a reimagined positioning statement, mission statement, about copy, brand voice guidelines, and more — all packaged in a cohesive brand book, along with logos, typography, digital, imagery, and more. I continue to work with Solé Shades Creative Director Pegah Grossi on a freelance basis for email and website copy.